Danish dairy brand Arla has announced a series of measures aimed at reducing emissions among its farmer owners, as well as supporting its clients in their efforts to reduce scope 3 emissions.
The company is supporting its efforts with the launch of a new brand, FarmAhead, which will encapsulate its activities on climate reduction and protection of biodiversity.
As part of this, all of Arla’s 200 million kilo fresh milk pool in the Danish retail and foodservice sectors is becoming part of the company’s FarmAhead Customer Partnership programme, which links its data-driven climate reduction efforts with customer demands for dairy products with a lower carbon footprint.
The partnership allows Arla’s customers in retail and foodservice to become partners on climate reduction initiatives taking place on Arla’s farmer owners’ farms, as well as providing said partners with access to data that can be used in their own ESG reporting and to support their scope 3 climate goals.
‘Accelerate the green transition’
“Through our FarmAhead Customer Partnership, we are collaborating with our customers to make a difference and accelerate the green transition,” commented Peter Giørtz-Carlsen, executive vice president and COO of Arla Foods.
“Through the programme, we make our extensive data available to our customers and thereby support their climate action and ESG reporting needs. In return, we unite customers with our farmer owners to build more knowledge, reduce the carbon footprint and increase biodiversity, for generations to come.”
The FarmAhead Customer Partnership programme was previously launched in the UK under the banner Customer Sustainabilty Programme, where the dairy giant worked with retailers including Aldi, Asda and Morrisons.
Allied to the rollout of the programme are three new pillars, which consolidate Arla’s work in the field of sustainability – FarmAhead Check (previously known as Climate Check), FarmAhead Incentive (formerly known as the Sustainability Incentive Model), and FarmAhead Innovation, a platform focused on exploring new technologies and refining data.
Data-driven model
“Together with our farmer owners, we have developed and launched several groundbreaking initiatives in recent years. Now, we are bringing everything together under the FarmAhead brand to emphasise how Arla has a data-driven model that delivers concrete results,” added Hanne Søndergaard, executive vice president, Agriculture, Sustainability & Communication for Arla Foods.
“Over the last two years, we have reduced our carbon footprint by almost 1 mio. Tonnes of CO2e.”
