What we did wrong in marketing sustainable products – and how to do it better
Op-ed by Johanna Gollnhofer, Associate Professor of Marketing and Director of the Institute for Marketing and Customer Insight, University of…
Consumer
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Opella’s Marissa Saretsky on why healthcare needs to shift towards prevention and long-term health management
Headquartered in France, Opella says that its mission is to bring health back into people’s hands by making self-care as…
Three quarters say sustainability is ‘important’ to them when making travel decisions
Just over three quarters (75.4%) of travellers say that sustainability is ‘important’ to them when making travel decisions, according to…
Mastercard’s Ellen Jackowski on how businesses are strengthening resilience through sustainability
The business case for sustainability is increasingly being defined by its contribution to “resilience, efficiency and long-term business performance”, rather…
Too Good To Go expands marketplace into a broader range of categories
Too Good To Go has announced that it has expanded its marketplace beyond food, enabling retailers to redistribute surplus products…
Sustainable travel – lightening your carbon footprint
Travel creates lasting memories, yet every flight, hotel stay and car journey uses energy and resources. The environmental cost can…
Successful marketing of sustainable products requires focus on consumer benefits
Marketers need to focus more on the benefits consumers receive from sustainable products, rather than leading with environmental messaging, if…
Second-hand shopping becoming ‘deeply embedded’ in everyday life, says eBay
Second-hand shopping is becoming a ‘more deeply embedded part of everyday life’, eBay has said in its 2026 Recommerce Report….
Misinformation about EVs shaping Australian consumers’ perceptions
Misinformation about the safety, cost, range and environmental impacts associated with electric vehicles is increasingly influencing Australian consumers’ perceptions, a…
Consumers are ‘rethinking’ sustainability amid rising costs and diminishing trust: Ipsos
A new report by Ipsos has suggested that while consumers still care about climate change, other priorities such as rising…