The Global Initiative for Information Integrity on Climate Change, a joint effort by the UN, UNESCO, UNFCCC, Brazil, Chile, Denmark, France, Morocco, the United Kingdom, Sweden and civil society partners, has launched a call to action ahead of COP30 in Brazil.
The call to action, which forms part of the global ‘Mutirão‘ convened by the COP30 Presidency through its action agenda, focuses on concrete solutions to address disinformation and other efforts to delay and derail climate action.
Impactful initiatives
Backed by the COP30 Presidency, the aim of the initiative is to enhance the global visibility of positive, impactful initiatives undertaken by the private sector, civil society, public institutions, academic institutions and international organisations.
Selected actions are set to be showcased at COP30, which will take place in Belém, Brazil, in November 2025.
The call to action was launched at the G20 Leaders’ Summit in November of last year, at which Brazilian president Luiz Inácio Lula da Silva noted that “climate action is also deeply affected by denialism and disinformation. Countries cannot solve this problem alone. This initiative will bring together global efforts to ensure access to reliable information and foster concrete action towards COP30.”
Supporting journalists
UNESCO director-general Audrey Azoulay said that the initiative will play an important role in protecting journalists and researchers investigating climate issues.
“Through this initiative, we will support the journalists and researchers investigating climate issues, sometimes at great risk to themselves, and fight the climate-related disinformation running rampant on social media,” she said.
Interested parties are invited to respond to the call to action by highlighting their efforts in areas such as research into climate disinformation; digital tools and fact-checking mechanisms; public awareness and communication campaigns; support for environmental journalism; data protection for climate science; transparency in climate-related advertising; and media literacy and education efforts.
“If we start to doubt the system we are part of and abandon multilateralism, that is exactly the aim of disinformation: to isolate us and bring everything to a standstill,” added COP30 CEO Ana Toni.
Other groups involved in the Global Initiative for Information Integrity on Climate Change include the IPCC, WMO, IOM, IPIE, CAAD, the Forum on Information and Democracy and the Global Knowledge Network. Read more here.
