Porsche has said that sales of battery-electric vehicles accounted for 22.2% of its total portfolio sales in 2025, up from 12.7% the previous year.
This was ‘above the originally expected range’, the company said, and came despite the sports car manufacturer seeing a 10.1% decline in overall vehicle sales during the year.
The year also saw Porsche unveil the new Cayenne Electric, an all-electric vehicle that ‘sets new standards in the SUV segment’, the company said, and complements the existing offer of ICE and plug-in hybrid models in the Cayenne range.
Since the launch of the Cayenne Electric, Porsche has also launched the Cayenne S Electric, which is positioned between the Cayenne Electric and the top-of-the-range Cayenne Electric Turbo model, and boasts a range of up to 653 kilometres, it noted.
Group performance
Group sales revenue at Porsche stood at €36.27 billion in 2025, a decline from €40.08 billion the previous year. In addition, group operating profit fell from €5.64 billion to €413 million, with the company citing ‘extraordinary expenses’, including a realignment of its product strategy.
Chief executive Dr Michael Leiters said that the company was using the current challenging period as an “opportunity to act even more decisively”, adding that the group was planning to expand its product portfolio to take advantage of higher-margin segments.
“Since I took office, our management team has systematically analysed the situation and begun a series of initial targeted measures,” he commented. “These include the consistent application of our Value over Volume principle, especially in the difficult market environment of China; and the quality-oriented ramp-up of production of the all-electric Cayenne.
“We will streamline our management structure, reduce hierarchies and cut back on bureaucracy. We have also already begun to focus more strongly on our core business.”
Looking ahead, Porsche said that it expects ‘very challenging market conditions’, pointing to pressures in the luxury segment in China, where price competition, particularly for electric vehicles, is having an impact. It also expects geopolitical uncertainties to continue, however it stopped short of forecasting what current developments in the Middle East would have on its performance. Read more here and here.
