Stora Enso to strengthen focus on renewable packaging

Stora Enso has announced plans to introduce a new leaner organisational structure, which will enhance the group's focus on renewable packaging.

Stora Enso has announced plans to introduce a new leaner organisational structure, which will enhance the group’s focus on renewable packaging.

The new structure, which will come into effect at the start of July, will create seven profit-and-loss responsible business areas, and will ‘increase customer focus, drive operational efficiency with increased integration, reduce complexity and enhance the group’s performance culture’, Stora Enso said in a statement.

The group’s renewable packaging business will encompass four business areas, which together account for approximately 60% of Stora Enso’s full year revenue, including Food Service and Liquid Board, Cartonboard, Containerboard, and Packaging Solutions.

The remaining 40% of the business will focus on the Biomaterials, Wood Products, and Forest areas, which also support Stora Enso‘s renewable packaging products through wood sourcing and the supply of raw material.

‘Carefully structured’

“Our planned new organisation has been carefully structured to maximise customer and business focus, operational efficiency and synergies, ensure the benefits of supply chain integration, and ultimately reflect our performance and results orientated culture,” commented Hans Sohlström, president and CEO of Stora Enso.

The Finnish firm added that it plans to strengthen its operational and supply synergies by integrating sawmills and building solutions sites with nearby board or pulp facilities.

According to the group, this approach will remove one layer of management, and represents a decentralisation of P&L responsibility closer to customers and operations.

Leadership changes

Leadership changes at the group will include Markku Luoto and Andreas Birmoser joining the group leadership team as executive vice presidents for Food Service and Liquid Board, and Cartonboard, respectively. Hannu Kasurinen will lead the Containerboard division.

Other business areas will remain under current leadership – Packaging Solutions is led by Carolyn Wagner, Biomaterials by Johanna Hagelberg, Wood Products by Lars Völkel, and Forest by Tuomas Hallenberg.

The new organisational structure would be effective as of 1 July 2025, Stora Enso noted, adding that all changes are subject to co-determination negotiations and other potential legal procedures in all impacted countries. Read more here.

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