Water usage associated with AI misunderstood by many consumers

If the development of artificial intelligence continues at its current trajectory, it will lead to significant increases in emissions and water use by the end of the decade, a new study by Cornell University has found.

Fewer than half (46%) of US consumers are aware of the water required to manufacture AI technology and operate data centres, while 55% recognise the power needed, a new report by Ecolab has found. In other regions, meanwhile, such as Asia Pacific and...

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