The popularity of cultivated or lab-grown meat is ‘steadily increasing’ in the Asia-Pacific (APAC) region, a new study by GlobalData has found.
According to GlobalData, traditional animal farming practices are insufficient to meet the growing demand for meat in the region, which has prompted a rise in interest in cultivated meat.
“APAC nations are exploring opportunities to produce cultured meat driven by technological advancements and growing consumer awareness of sustainable practices,” commented Susmitha Bynagari, consumer analyst at Global Data. “Additionally, there is a clear shift in consumer preferences towards alternative protein sources, leading to greater acceptance and adoption of cultured meat products.”
Singapore leads the way
According to Bynagari, Singapore is “at the forefront” of this cultural shift, with a population that is rapidly adopting cultivated meat.
“The country is leading this cultural transformation as it sees an opportunity to become a global leader by assisting both domestic and foreign businesses,” she added.
Environmental impact
Traditional livestock production is also linked to negative environmental effects, such as rising greenhouse gas emissions, water scarcity, and overuse of land resources, while around three quarters of all agricultural land is currently used for animal husbandry. Cultivated meat, however, is seen as more sustainable, as it has a lower environmental impact.
“Emphasising this trend, 81% of the Asia and Australasia respondents in GlobalData’s recent consumer survey stated that the sustainable/environmentally friendly feature is essential/nice to have when deciding to make a food and drink purchase,” Bynagari added.
“As the world fights the urgent need to address climate change, cultured meat or lab-grown meat minimises greenhouse gas emissions associated with conventional meat production, promotes ethical animal care, and also meets the growing need for food that is high in protein. Investments and legislative backing for cultured meat technologies are expected to rise as countries in the APAC region strive to achieve their food security and sustainability objectives.
“This will foster a competitive market environment and drive scientific breakthroughs in the region.”
Select data in this report was taken from GlobalData’s 2024 Q3 Consumer Survey – Asia & Australasia, which surveyed 6,163 respondents and was published in October 2024. Read more here.
