Some two fifths (39%) of German consumers would choose an electric vehicle for their next car purchase, with 16% willing to go fully-electric, up from 14% last year, a new study by Deloitte has found.
As Deloitte’s Global Automotive Consumer Study noted, 10% of respondents would choose a plug-in hybrid (PHEV) for their next car purchase, up from 9% last year, while 14% would opt for a hybrid (HEV).
At the same time, purchase intentions for traditional combustion engine (ICE) vehicles are declining, with just under half (49%) of Germans saying that they would be keen to purchase an ICE vehicle as their next car, down from 53% last year.
The rise of electromobility
“Electromobility is set to become the dominant form of propulsion,” commented Dr. Harald Proff, head of the automotive sector at Deloitte.
“In Germany, more people want to buy electric vehicles. This planned purchase incentive will further fuel this trend, as will the fact that the vehicles are becoming increasingly affordable and that there are more and more models available in this country. Companies should actively drive this transformation forward.”
As the study noted, the expansion of charging infrastructure will be ‘crucial’ for the rise of e-mobility in Germany, with around three quarters (74%) of electric vehicle drivers already having a charging point at home.
Some 61% of prospective EV buyers said that they would prefer to charge their car at home, followed by public charging stations (26%) and the workplace (13%).
“Electricity costs at home are generally significantly cheaper than public charging, where costs vary greatly from provider to provider,” Proff added. “Companies and policymakers urgently need to adjust this and ensure greater price transparency to make switching to an electric vehicle more attractive.”
Spending habits
Other findings from the study include that around 25% of Germans plan to spend less than €5,000 on their next vehicle, up from 22% in 2025, while 56% are planning a budget between €15,000 and €50,000, and 12% are considering spending €50,000 or more.
When asked what their next purchase would be, 57% of Germans said they would prefer to buy a used car, up from 54% last year, with 43% planning to buy a new car. Read more here.
