Close to half of Millennials say brands should clearly communicate environmental impact
Some 47% of Millennial consumers say that brands should clearly and proactively communicate the environmental impact of their products, while…
Brands
Read More
Purpose without reputation is a wasted asset
Op-ed by Iain Patton, director, Ethical Team PR. For more than a decade, we have been told that purpose-led brands…
Firms that lose responsibility credibility are punished more severely by consumers
Firms that lose credibility in responsibility during periods of crisis experience a drop in consumer preference that is seven times…
Majority of consumers expect brands to play a role in driving positive change
Some 86% of consumers expect brands to play a ‘crucial role in driving positive change’, a new study by PA…
Coca-Cola boasts the highest sustainability perceptions of any global drinks brand
Coca-Cola has been named the non-alcoholic drinks brand with the highest sustainability perceptions value on a global level.
Brands that don’t embrace ethical consumerism ‘risk losing sales’
Firms are facing increasing scrutiny regarding their stances on social issues such as human and animal welfare, fair trade, and health.