In August, ESG software and advisory firm Position Green acquired Morescope, a Norwegian carbon management platform, strengthening its capabilities in a fast-evolving market where carbon regulation has become both a strategic and financial imperative.
Following the acquisition, Morescope will operate as a standalone brand within Position Green, retaining its focus on carbon management and technology while gaining access to the latter’s infrastructure and European client network.
In early September, Position Green built on the Morescope deal by acquiring Brussels-based Greenomy, a leading platform for CSRD, EU taxonomy, and VSME reporting. At the same time, it announced that Euroclear – Greenomy’s majority owner and a manager of more than €1.6 trillion in sustainable bonds – has taken a shareholder stake in Position Green.
SustainabilityOnline caught up with Daniel Gadd, CEO and co-founder of Position Green, to discuss how he sees the evolution of the company, and the broader ESG software landscape, in the years ahead.
‘Making sustainability measurable’
As he explains, when Position Green was founded in 2015, the early focus was on “making sustainability measurable” in what was still a mostly voluntary reporting environment.
“Today, it’s a regulatory requirement — and increasingly a strategic driver of competitiveness,” he says. “Our vision has shifted in line with that journey: from helping companies comply to helping them use sustainability as something actionable, essentially a lever for growth and innovation.”
At the same time, a key challenge remains in terms of mindset shift – moving companies away from compliance-led approaches to using sustainability data to drive strategy.
“Many companies are still stuck in fragmented data and ‘tick-the-box’ reporting,” he says. “But once they move past that, the opportunities are huge. Using sustainability data strategically improves risk management, strengthens capital allocation, and boosts efficiency. The companies that get this right will attract investors, customers, and talent. That’s exactly where Position Green comes in — turning raw ESG data into business intelligence.”
‘A decision amplifier’
Artificial intelligence, he adds, has been a “game changer” in this regard. “It makes data collection faster, improves accuracy, and allows for predictive insights. You can model future carbon pricing, supply chain risks, or regulatory changes before they happen.
“We see AI as a decision amplifier: it gives sustainability and finance leaders the insights they need to act with confidence, not just report what has already happened. However, as a sustainability company we need to be at the forefront of using AI responsibly – we have spent considerable time on looking into ethical dilemmas and practices when using AI.”
On Position Green’s acquisition of Morescope, Gadd says that it strengthens the company’s ability to deliver full-spectrum carbon management solutions, enabling it to “offer true end-to-end carbon management — measurement, reduction, offsets, and reporting”.
The immediate benefit for customers is expanded expertise and capabilities without disrupting existing reporting tools, he adds, while in the longer term, platform integration, data alignment, and embedding Morescope’s methodology into its own framework will unlock further opportunities.
“More specifically, we now have more tech capabilities to decarbonise the 3 billion CO2 emissions reported by our customers on our platform,” he says.
End-to-end solutions
The acquisition of both Morescope and Greenomy come at a time of increased consolidation in the ESG software industry, with firms hungry for “fewer, more integrated solutions,” says Gadd. “Scale matters – for data quality, for regulatory coverage, and for AI.”
Position Green’s strategy is aligned with this trend, he notes, positioning the firm as one of the few providers offering “a truly integrated, end-to-end platform”.
As the sector grows, Gadd anticipates the diverse regulatory structure in various regions as a potential hurdle to international expansion – “Every market has its own disclosure rules and operational realities,” he says – but Position Green has adopted a flexible SaaS model and advisory partnerships to ensure it can remain both compliant and relevant in each market it operates in.
Looking ahead, meanwhile, Gadd expects ESG-related technology solutions to be as ubiquitous as CRM or HR software, ushering in a new era for ESG as an unlocker of corporate value.
“We’ll see more consolidation, deeper AI capabilities, and tighter integration into financial and enterprise systems,” he says. “ESG won’t be a niche tool — it will be part of the backbone of corporate software. Our goal is to make sure Position Green is leading that shift.”
Learn more about Position Green at www.positiongreen.com.
