Gen Z - Sustainability Online

Younger travellers are ‘rewriting the rules’ on sustainable travel, says Expedia Group

2 months ago2 months ago4 mins

Gen Z travellers are ‘rewriting the rules’ when it comes to sustainable travel and tourism, with environmental considerations now ‘central’…

3 months ago3 months ago4 mins

Some 47% of Millennial consumers say that brands should clearly and proactively communicate the environmental impact of their products, while…

4 months ago4 months ago7 mins

While Gen Z consumers report anxiety about environmental issues, more immediate concerns such as financial pressure, job security, and work…

6 months ago6 months ago3 mins

More than half (53%) of Gen Z consumers in the US have stopped buying a particular product due to excessive…

8 months ago7 months ago3 mins

Some 89% of global consumers plan to either increase their spend, or spend the same amount, on pre-owned items in…

1 year ago4 months ago4 mins

Environmental concerns have a deep-rooted impact on the behaviour of Gen Zs and millennials, according to a new study by…

1 year ago1 year ago3 mins

Interest in sustainable investment is particularly strong among younger investors, with 99% of Gen Z and 97% of Millennial investors…

1 year ago1 year ago4 mins

The next generation of future consumers, Generation Alpha, aren’t as socially conscious as their predecessors, a new study by Razorfish…

1 year ago1 year ago4 mins

Millennials and Gen Z consumers are the driving force behind organic food sales, a new report by the Organic Trade…

2 years ago2 years ago4 mins

A new study by Clear Channel has found that one in ten older Gen Z and younger Millennial shoppers in…