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A business news platform with a sustainable focus. Featuring the latest sustainability news and ESG insight, viewed through a business lens.

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  • Greenwashing

Greenwashing

Close-up of tax documents and forms on a desk, with a smartphone and a pen nearby.
  • Environment
  • News

Businesses that ‘aggressively’ avoid paying tax more likely to engage in greenwashing, study suggests

4 weeks ago3 weeks ago4 mins

Firms that ‘aggressively’ avoid paying tax are also more likely to overstate their environmental credentials, a new study by Murdoch…

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Close-up of a classical bank facade with ornate molding and the carved words THE BANK.
  • News
  • Sustainable Business

European Banking Authority introduces guidelines for ESG banking products

4 weeks ago4 weeks ago3 mins

The European Banking Authority (EBA) has published revised guidelines on product oversight and governance for retail banking products, introducing clearer…

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Earthmark has launched a new platform aimed at making environmental performance data easier for consumers and brands to access, in order to inform better decision-making.
  • Environment
  • News

Earthmark launches new directory to enable brands to combat greenwashing and greenhushing

1 month ago1 month ago3 mins

Earthmark has launched a new platform aimed at making environmental performance data easier for consumers and brands to access, in…

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A new guide to assist tourism destinations and businesses prepare for incoming EU sustainability claims legislation has been launched by the European Travel Commission (ETC), alongside the Global Destination Sustainability Movement (GDS-Movement) and NECSTouR.
  • News
  • Sustainability

New guide helps tourism destinations navigate EU sustainability claims rules

3 months ago3 months ago3 mins

A new guide to assist tourism destinations and businesses prepare for incoming EU sustainability claims legislation has been launched by…

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Global interest in sustainable investing has risen four points to 92% among individual investors, a new report by Morgan Stanley has found.
  • News
  • Sustainability

Interest in sustainability investing continues to rise, despite dip in allocations: Morgan Stanley

3 months ago3 months ago4 mins

Global interest in sustainable investing has risen four points to 92% among individual investors, a new report by Morgan Stanley…

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Close-up of server racks in a data center with green status LEDs glowing on the front panels
  • News
  • Sustainability

Greening AI Data Centres Coalition seeks to establish shared standards for sustainable data centre development

3 months ago3 months ago4 mins

Nine leading built environment and sustainable finance organisations have come together to launch the Greening AI Data Centres Coalition (GADCC),…

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A study by researchers at the University of Miami has claimed that as many as 98% of the environmental claims made by meat and dairy firms could be categorised as greenwashing.
  • Environment
  • Research

Majority of meat and dairy environmental claims are greenwashing, study claims

3 months ago3 months ago4 mins

A study by researchers at the University of Miami has claimed that as many as 98% of the environmental claims…

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Artificial intelligence, together with distributed ledger technology (DLT) and sovereign ERP systems have the potential to fundamentally transform global carbon markets, a new report from TGI Solar Power Group and its subsidiary Axina Group Inc has claimed.
  • News

‘The End of Greenwashing’ report says AI and blockchain could transform global carbon markets

4 months ago4 months ago3 mins

Artificial intelligence, together with distributed ledger technology (DLT) and sovereign ERP systems, have the potential to fundamentally transform global carbon…

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Skepticism about environmental claims presents a 'significant challenge' to promoting sustainable consumption, reducing consumers' intentions to purchase sustainable products, a new study by researchers at Hiroshima University has found.
  • Environment
  • Research

Green skepticism presents a ‘significant challenge’ to promoting sustainable consumption, study suggests

4 months ago4 months ago4 mins

Skepticism about environmental claims presents a ‘significant challenge’ to promoting sustainable consumption, reducing consumers’ intentions to purchase sustainable products, a…

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For more than a decade, we have been told that purpose-led brands will outperform the market. That is no longer a prediction; it is observable reality.
  • Explainer

Purpose without reputation is a wasted asset

5 months ago5 months ago9 mins

Op-ed by Iain Patton, director, Ethical Team PR. For more than a decade, we have been told that purpose-led brands…

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Poster announcing Decarbon 2027: Oil and Gas Decarbonisation Congress, with abstract glassy bubbles at the bottom.

INTERVIEWS

  • Cristiana Pace on how the motorsport sector can cut its carbon footprintJuly 29, 2026
  • Ambition Into Action – Trine Pondal, Director, Sustainability & Social Responsibility, Flying Tiger CopenhagenJuly 27, 2026
  • Ambition Into Action – Daniel Gadd, CEO and Co-Founder, Position GreenJuly 23, 2026
  • IBM’s Mark Kardos on how well-managed AI can help improve sustainability performanceJuly 16, 2026
  • Ambition Into Action – John Thomas, Global Sustainability Director, Transformation and Engagement, DecathlonJuly 13, 2026

Banner for the Oil and Gas Decarbonisation Congress (Feb 15–16, 2027, Berlin) with a dark background and abstract ribbon artwork.

EXPLAINER

  • Why carbon emissions and biodiversity can’t stay in separate silosJuly 22, 2026
  • Why water must no longer be the forgotten utilityJuly 20, 2026
  • What the 2026 FIFA World Cup can teach us about social legitimacyJuly 14, 2026
  • Geo Green Power revamps its domestic solar offering to provide increased long-term value for customersJuly 9, 2026
  • What role does smart packaging play in reducing healthcare waste?July 9, 2026

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