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A business news platform with a sustainable focus. Featuring the latest sustainability news and ESG insight, viewed through a business lens.

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Greenwashing

Global interest in sustainable investing has risen four points to 92% among individual investors, a new report by Morgan Stanley has found.
  • News
  • Sustainability

Interest in sustainability investing continues to rise, despite dip in allocations: Morgan Stanley

6 days ago3 days ago4 mins

Global interest in sustainable investing has risen four points to 92% among individual investors, a new report by Morgan Stanley…

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Close-up of server racks in a data center with green status LEDs glowing on the front panels
  • News
  • Sustainability

Greening AI Data Centres Coalition seeks to establish shared standards for sustainable data centre development

1 week ago6 days ago4 mins

Nine leading built environment and sustainable finance organisations have come together to launch the Greening AI Data Centres Coalition (GADCC),…

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A study by researchers at the University of Miami has claimed that as many as 98% of the environmental claims made by meat and dairy firms could be categorised as greenwashing.
  • Environment
  • Research

Majority of meat and dairy environmental claims are greenwashing, study claims

2 weeks ago2 weeks ago4 mins

A study by researchers at the University of Miami has claimed that as many as 98% of the environmental claims…

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Artificial intelligence, together with distributed ledger technology (DLT) and sovereign ERP systems have the potential to fundamentally transform global carbon markets, a new report from TGI Solar Power Group and its subsidiary Axina Group Inc has claimed.
  • News

‘The End of Greenwashing’ report says AI and blockchain could transform global carbon markets

3 weeks ago3 weeks ago3 mins

Artificial intelligence, together with distributed ledger technology (DLT) and sovereign ERP systems, have the potential to fundamentally transform global carbon…

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Skepticism about environmental claims presents a 'significant challenge' to promoting sustainable consumption, reducing consumers' intentions to purchase sustainable products, a new study by researchers at Hiroshima University has found.
  • Environment
  • Research

Green skepticism presents a ‘significant challenge’ to promoting sustainable consumption, study suggests

4 weeks ago4 weeks ago4 mins

Skepticism about environmental claims presents a ‘significant challenge’ to promoting sustainable consumption, reducing consumers’ intentions to purchase sustainable products, a…

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For more than a decade, we have been told that purpose-led brands will outperform the market. That is no longer a prediction; it is observable reality.
  • Explainer

Purpose without reputation is a wasted asset

2 months ago2 months ago9 mins

Op-ed by Iain Patton, director, Ethical Team PR. For more than a decade, we have been told that purpose-led brands…

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Consumers around the world are more concerned about wars and conflict than they are about the environment, a new study by Kantar has found.
  • Environment
  • Research

Concerns over conflict rank higher than environmental issues, Kantar study finds

3 months ago2 months ago3 mins

Consumers around the world are more concerned about wars and conflict than they are about the environment, a new study…

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Meatpacker Tyson Foods is to stop making environmental claims regarding ‘net-zero’ and ‘climate-smart beef’ for a five-year period, following a lawsuit taken by the Environmental Working Group (EWG).
  • Environment
  • News

Tyson Foods to halt ‘net zero’ claims following lawsuit settlement

6 months ago6 months ago3 mins

Meatpacker Tyson Foods is to stop making environmental claims regarding ‘net-zero’ and ‘climate-smart beef’ for a five-year period, following a…

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Concerns over greenwashing and unclear product standards are deterring consumers from investing in sustainable finance products, a new survey by the European Consumer Organisation (BEUC) has found.
  • Research
  • Sustainability

Fears over greenwashing deterring consumers from sustainable finance products

6 months ago6 months ago3 mins

Concerns over greenwashing and unclear product standards are deterring consumers from investing in sustainable finance products, a new survey by…

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  • Research
  • Sustainability

Three-quarters of businesses see sustainability as a ‘core future-proofing strategy’

8 months ago8 months ago4 mins

Some three quarters of global firms view sustainability as a ‘core future-proofing strategy’ to enable them to drive long-term competitiveness,…

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INTERVIEWS

  • Ambition Into Action – Hélène Saurais, Co-Founder and Chief Marketing & Client Officer, inoqoMay 4, 2026
  • NVIDIA’s Josh Parker on how AI can turn business efficiency into sustainable impactApril 30, 2026
  • Ambition Into Action – David Tannahill, Sustainability Enablement Director, Heineken International B.V.April 29, 2026
  • World Benchmarking Alliance’s Vicky Sins on the benefits of shifting capex toward low-carbon solutionsApril 27, 2026
  • Ambition Into Action – Hanne Søndergaard, Executive Vice President of Agriculture, Sustainability and Communication, Arla FoodsApril 24, 2026

EXPLAINER

  • From cleanup to infrastructure: rethinking the role of Plastic CreditsMay 4, 2026
  • Powering prevention – what Burundi’s hydropower story tells us about disaster risk reductionApril 28, 2026
  • ‘Business as usual’ no longer an option for energy procurementApril 24, 2026
  • Will the Iran crisis really accelerate the energy transition?April 23, 2026
  • Why AI data storage is too thirsty for hybrid coolingApril 22, 2026

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