Why sustainably-minded consumers fail to translate intent into purchasing behaviour
A new report by the World Economic Forum has explored the reasons behind the ‘intention-action gap’, where consumers that say…
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Gen Z likely to take less action than Boomers on certain environmental issues
A recent report from Savanta has found that Gen Z consumers are less likely to engage in sustainable actions when…
Four ways that retailers can make shopping more sustainable during the holiday season
With the peak shopping season just around the corner, nShift has identified four ways in which retailers can enhance the…
Sustainability plays a key role in helping retailers connect with Gen Z and Gen Alpha consumers
Retailers should emphasise their sustainability credentials to better appeal to Gen Z and Gen Alpha consumers, a new report by…