The Consumer Goods Forum and Reposit have announced a new reusable packaging programme focused on personal and home care products in Ottawa, Canada.
The initiative, which sees retailers and CPG firms working together to develop a standardised, scalable approach to reusable packaging, is based on a return-to-store model, and a ‘return for reward’ system to encourage participation.
The Consumer Goods Forum’s Plastic Waste Coalition of Action worked on the development of the project alongside Reposit, a collaborative platform that seeks to foster the development of circular, robust packaging projects.
The design phase of the project is now complete, which shifts focus on to the next phase – building the necessary reuse infrastructure, based on data-driven strategies and consumer-centric design. The first implementation of the project is planned for the first quarter of 2026.
‘A shared mission’
‘This multi-brand and multi-retailer initiative unites industry leaders in a shared mission to create a packaging-as-a-service model that benefits all stakeholders,’ The Consumer Goods Forum said in a statement. ‘By employing standardised, pooled packaging across brands, the programme minimises infrastructure costs and complexity while enabling brand differentiation through creative labelling and closures.’
Reposit worked closely with Walmart, Loblaw Companies Limited, Unilever, L’Oréal, and Procter & Gamble to co-design the project, balancing consumer needs, operational efficiency, and environmental impact, the CGF added.
With the design phase now completed, the Plastic Waste Coalition said that it is encouraging forward-thinking retailers and manufacturers to join the initiative and contribute to its success.
Industry standard
‘Be part of the next step toward a sustainable future where reusable packaging becomes the industry standard,’ the CGF added. ‘Together, we can revolutionise packaging systems and drive meaningful change in the fight against plastic pollution. Don’t wait – join now to help shape a circular economy that works for everyone.’ Read more here and here.
