Businesses still lagging in terms of integrating sustainability into marketing campaigns, study finds
While some 69% of marketers believe they are ‘progressing well’ or are ‘well advanced’ in terms of integrating sustainability into…
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Expert panel explores how brands are embracing ‘marketing with meaning’
Business voices can play a key role in shaping climate policy and competitiveness, as a discussion panel at the Economist…
Professional buyers just as susceptible to greenwashing, study suggests
A new study has suggested that purchasing managers, despite their professional expertise, are just as susceptible as the general public…