Carlsberg Group has announced a three-year water replenishment program in the Nanjangud block of Mysuru, India, in collaboration with WaterAid. The initiative aims to provide clean water access to around 34,000 individuals, in an area known for its water scarcity.
The programme will address essential aspects such as wetland conservation, source sustainability measures, grey water management, and sustainable agriculture interventions.
Carlsberg said in a statement that it will also involve awareness campaigns, training programs, and convergence meetings to actively engage key stakeholders within the community.
Global partnership
This initiative signifies the beginning of a global partnership between Carlsberg Group and WaterAid, focusing on a comprehensive approach to sustainable water management.
Among the initiatives announced as part of the partnership are wetland restoration; harnessing stormwater to recharge deeper aquifers, promoting precision irrigation techniques to boost crop yields and reduce groundwater dependency; rooftop rainwater harvesting; water budgeting; and awareness and training campaigns.
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Common goal
“Our partnership with Carlsberg India furthers our common goal of ensuring assured availability of water, especially in water stressed regions in India,” commented VK Madhavan, chief executive, WaterAid India.
“WaterAid India’s holistic and participatory approach, steered by communities’ collective commitment and action to conserve water and protect water sources through conservation, ground water recharge measures, greywater management and efficient water use for agriculture will create a more resilient and water-secure future.”
Elsewhere, Søren Nørrelund Kannik-Marquardsen, minister counsellor, regional coordinator South Asia, and head of trade and commercial affairs New Delhi, added that the collaborative effort between the two firms “sets a commendable example. We trust that this partnership will serve as inspiration for other businesses to emulate the proactive approach demonstrated by Carlsberg and WaterAid.”
