Successful marketing of sustainable products requires focus on consumer benefits
Marketers need to focus more on the benefits consumers receive from sustainable products, rather than leading with environmental messaging, if…
Economist Enterprise
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Europe needs faster climate resilience investment as risks become more interconnected
Europe is facing a growing combination of interconnected climate risks, with compound events increasingly affecting infrastructure, supply chains and the…
Economist Enterprise unveils ‘Resilient Futures’ research initiative
Economist Enterprise has unveiled a new multi-year research initiative, entitled Resilient Futures, aimed at helping leaders address systemic risks from…