![A SATO home in Finland [Image: SATO Corporation]](https://sustainabilityonline.net/wp-content/uploads/2025/10/Suhde23_SATO_Vantaa_Rubiinikeha_savutontalo.png)
Sustainability is playing an increasingly important role for Finns when it comes to choosing where and how they live, a new study by Finnish rental housing provider SATO Corporation has found.
According to the Sustainability in Rental Housing 2025 report, 60% of Finns now consider sustainability a critical factor in their housing choices, while more than half of respondents have made at least some changes to their energy consumption over the past year, including turning off unnecessary lights, and comparing electricity contracts.
The majority of respondents also indicated that they are keen to reduce their electricity and water consumption, with the former ‘more appealing’ to consumers.
Elsewhere, almost all respondents said that they engaged in recycling activities, with more than half recycling all waste types.
‘A stronger role’
“This is a very interesting result, and we’re pleased to see that sustainability is playing an even stronger role in people’s housing decisions,” commented Elina Vaurasalo, executive vice president, housing business at SATO.
Across its property portfolio, SATO has invested in emission-free energy sources and energy-efficient building upgrades. By the end of this year, one-third of SATO’s 27,000 homes will feature rooftop solar panels or use locally sourced geothermal energy. In addition, around 8,000 of its homes allow residents to track water usage in real time.
“At SATO, we continuously work to make moving into a SATOhome as appealing as possible – also from a sustainability perspective,” Vaurasalo added.
Conducted by Nepa Insight, the survey gathered responses from 1,004 residents aged 18 to 74 across Uusimaa, Tampere, and Turku in Finland in April 2025. Read more here. [Image: SATO Corporation]
