The Sustainable Apparel Coalition has announced it has rebranded as Cascale, ushering in what it says will be a ‘new era of impact for global apparel and consumer goods’.
The global nonprofit alliance spans more than 300 retailers, brands, manufacturers, governments, academics, industry associations, and NGOs, and is seeking to expand its reach following the rebrand, according to co-founder Rick Ridgeway.
‘Inspire responsible businesses’
“Cascale’s vision reflects my mission to inspire responsible businesses that commit to transparency and benefit people and the planet,” Ridgeway, the former vice president of sustainability and public engagement at Patagonia, commented.
“Its enduring collaborative spirit and unwavering commitment to sustainability has delivered tremendous impact – but we still have work to do, together. As Cascale evolves to address the needs of a broader scope of consumer goods beyond apparel and footwear, I’m proud to celebrate this new vision of an organisation that is close to my heart.”
Cascale is seeking to drive impact at scale through three foundational pillars – Combat Climate Change, Decent Work for All, and Nature Positive Future – which in turn will influence collective action programmes that will seek to ‘guide members from action to impact’.
The group’s decarbonisation programme, which was launched in 2022, is one example – calling on members to achieve a 45% reduction in greenhouse gas (GHG) emissions by 2030.
In a statement, Cascale said that it is now building and expanding impact programmes focused on responsible corporate practices, circular product design, and responsible manufacturing, while advocating for effective policy that aims to leverage collective action.
“We know that synergies exist across industries and regions. Building on our experience and success in bringing together different actors across global apparel and footwear value chains to create shared tools and solutions, now is the time to expand our reach and engage a wider membership base to drive collective action at scale,” said Andrew Martin, executive vice president at Cascale.
“Together, we are seeking to shape a consumer goods industry that gives back more than it takes to the planet and its people.”
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