Thai Union Group, home to brands such as John West and Chicken of the Sea, has marked the tenth anniversary of the launch of its Global Tuna Sustainability Goals, with the firm now sourcing 99.9% of its tuna responsibly.
The firm has also achieved 95% on-the-water monitoring coverage across its tuna supply chain, and can trace 100% of its tuna back to the vessel of origin, as well as significantly expanding its welfare coverage, it noted.
Responsible supply chain
“Seafood feeds billions of people, but that can only work if oceans are healthy and the supply chains behind them are responsible,” commented Thiraphong Chansiri, president and CEO of Thai Union Group.
“Thai Union’s tuna journey over the past decade shows the value of setting clear goals, working with partners, and staying committed even when progress is difficult. We are proud of how far this work has come, and remain focused on continuing to build responsible supply chains that protect oceans, support people, and help tuna nourish future generations.”
Achievements under its SeaChange sustainability strategy also include 99% of its s tuna supply chain volume now covered by worker welfare and vessel improvement programmes, while all of the company’s processing facilities have achieved compliance with conservation measures established by the International Seafood Sustainability Foundation (ISSF).
Elsewhere, Thai Union has also reported full compliance with requirements established by regional fisheries management organisations (RFMOs), ensuring that none of the tuna it uses comes from vessels listed for illegal, unreported or unregulated fishing.
‘Patience and persistence’
“Progress in tuna sustainability takes patience, persistence, and a lot of people working in the same direction,” added Adam Brennan, chief sustainability and communications officer at Thai Union. “This is difficult work because every detail matters: how fisheries improve, how tuna is traced, who verifies the standards, and whether people at sea are treated fairly.
“Thai Union has made real progress in these areas, and we plan to continue pushing those standards forward.”
During 2025, Thai Union achieved a score of 89 out of 100 in the S&P Global Corporate Sustainability Assessment, as well as receiving an A- rating from CDP for climate disclosure, the company noted. Read more here.
